I am a digital strategist with a passion for taking the creative approach to digital search marketing. I believe in order to be a successful digital marketer, one needs to approach every problem from both a creative and analytical standpoint; data should be the core foundation of any strategy while the best approach is one grounded in thinking creatively. With three years in an agency setting, working both on technical SEO and Paid Search, I’ve never grown tired of finding new ways to solve problems and best serve clients and their unique needs.
SEO
SEO is an area I fell into, but fell into with enthusiasm working for Logical Media Group & The Ocean Agency. I love the combination of technical improvements, content creation, and UX tweaks. When I began working in SEO, my knowledge was essentially just the definition of SEO. In three years, I was able to…
Web / UX
Web design was my initial step into the digital marketing industry. I loved the designs I was putting together while working at print shops through undergrad and grad school, but to think about applying those same concepts in a digital space was intriguing. During my graduate studies pursuing the M.A. degree in New Media at…
PPC
Paid Search has always intrigued me with it’s combination of data analysis, quick response, and creative freedom. At an analytical level, being able to pull any number of levers based on data is incredible from bid adjustments based on devices or day/time, to adding and finding new keywords to compete on. Without a doubt, my…
Adam Fitko 